Dr. Nikkia McClain launches DIY PR app for entrepreneurs

Dr. Nikkia McClain has launched the DIY PR App, a digital tool aimed at helping entrepreneurs, executives and small business owners manage public relations without hiring an agency. The app is designed to make media visibility and brand-building more accessible as businesses look for lower-cost ways to earn coverage.

Why it matters: - The DIY PR App aims to lower the cost barrier that often keeps small businesses, creators and nonprofit leaders from using professional public relations. - The launch gives users a way to build media-ready brands and seek earned coverage without agency fees. - McClain is positioning the product as a way to turn visibility into credibility, trust and business growth.

What happened: - Dr. Nikkia McClain launched the DIY PR App in New York on July 28, 2026. - The platform is built for entrepreneurs, executives, authors, nonprofit leaders, content creators and small business owners. - The app is designed to help users get seen, featured and grow their brands through step-by-step PR guidance. - McClain said the app is intended to help small business owners and entrepreneurs who struggle with time, budget and uncertainty around public relations.

The details: - The app packages McClain’s PR methodology into a digital platform for users who want to handle publicity themselves. - It is meant to function as a personal PR coach with practical resources and actionable guidance users can apply right away. - The service is presented as a way to master public relations “from the inside out” and build a media-ready brand. - McClain said the app can help users tell their stories while creating long-term sustainability for their brands at a fraction of the cost. - The company describes DIY PR Become The Source as a hybrid model focused on flexibility, accessibility, cost-effectiveness and genuine media placement. - The media contact listed for inquiries is Olivia Bishop at olivia@tenenicole.com or 518.330.3835.

Between the lines: - The launch reflects a broader shift toward self-serve business tools as entrepreneurs look for lower-cost alternatives to traditional agencies. - McClain is leveraging her reputation as an award-winning strategist to make a software product feel like an extension of agency-level expertise. - The pitch centers on access, suggesting the main value proposition is not just publicity, but practical training and control over brand narrative. - The app also reframes public relations as a skill set that founders can learn and use repeatedly, rather than a one-time outsourced service.

What's next: - The app will likely serve as the main entry point for users who want do-it-yourself PR support and guidance. - McClain and Tené Nicole Creative Agency are likely to use the launch to expand awareness of the DIY PR model and related services. - Media inquiries and interviews are being directed through Olivia Bishop at Tené Nicole Creative Agency.

The bottom line: - McClain is betting that entrepreneurs will pay for a tool that makes earned media feel more attainable, less expensive and more actionable.